So any design page illustration photograph, has an automatic gravitational center that we immediately understand. In any shape or grouping of shapes, there is an automatic focal point at the visual center of the group or the shape. Frames create a transition in a design that sets the viewer up to understand that what is being framed is important. In interior design in architecture we use window treatments and ornamentation to frame forms. How we frame something is a clue to how we want to be interpreted. We draw circles and bursts around things to bring attention to what’s inside the circles we put posters and paintings in frames to set them off from the surrounding wall space other ways of framing include cropping using borders. We put margins or whitespace around the perimeter of a printed page to frame the type. The viewers eye will be directed along that path to that thing you want to focus on.įrames create a boundary or border around something. Position the element you want to emphasize at the end of that movement, or in a way so that it interrupts that movement. You can arrange things so that they line up along an implied line and create a path of movement. This is how headlines and pull quotes work on blogs and in magazine articles. Isolating something from the rest of the crowd will bring attention to it and away from the crowd. In English, we speak of several things (plural) combined into a group (singular). (We do with with spoken and written language as well. We will treat a group of things as one thing.
We tend to group things that are positioned to close to each other into a single unit. This method relies on the gestalt principle of proximity. When all elements in a design are the same size even if they’re different in color and in shape you have to use a different means of creating a focal point. Conversely, if everything is large in the design by adding in something that’s quite small as a focal point you will bring attention to it. If everything is fairly small create something larger, and the viewers eye will land on that because it is different in scale. If your color palette is dominantly cool hues, introduce an element in a warm hue and it will separate visually from the rest.
If you’re working mostly with neutral colors accents, add an element or two with a brighter, more saturated color to draw attention and create visual interest. The darker color will stand out from the lightness. If everything is fairly light in color, introduce a darker color. Just by using one of Itten’s 7 color contrasts you can easily bring attention to one or more elements in your design. These are fairly simple and should be obvious as you look at the examples. What I’ve included below are five of the methods for creating a focal point. It’s all in what your purpose is - what you’re trying to communicate. You can create more than one focal point in a design and, depending on what your intention is, those focal points can either compete with each other or one can be greater in importance and the other secondary. Everything else becomes a supporting character visually. The focal point of a design or image is the main thing that you want the viewer to see or understand.
The big picture idea behind creating a focal point is that you’re emphasizing something by using a contrast with what’s going on in the surrounding area. Here are, of course, more than 5 ways to create a focal point in an image or design.
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